Samantha Daude Di Nacera became Vice-president and Chief Marketing Officer (CMO) at L’Oréal Canada in April 2019. After a successful career of more than 20 years in various companies such as start-ups and major multinational groups in New York and Paris, she joined the L’Oréal Group in 2010. Samantha first joined L’Oréal’s Consumer Products division in France, where she successfully held the position of Global Director of Internet, New Media & CRM, and then as eCommerce Director at the Global level. In 2016, she took on the responsibilities of Chief Digital Officer (CDO) of the L’Oréal Luxe division for the Western Europe Zone, before coming to Canada in 2019.
A marketing graduate from the Neoma Business School, a leading French business school, she has developed, through her varied and international professional experiences, a real passion for reinventing the beauty industry thanks to digital technology. Over the years, Samantha has successfully defined a roadmap that integrates e-Commerce, CRM and digital services. She has contributed to the acceleration of eCommerce within the L’Oréal Group’s brands and to the implementation of a CRM platform in several countries in Europe. Her focus was on implementing partnerships that maximize the impact of L’Oréal’s digital ecosystem as a whole. Samantha currently lives in Montreal and enjoys spending quality time with her two young children during her (few!) spare moments.