Harminder joined Charlotte Tilbury in 2018 as Director of Digital and is a member of the Senior Leadership team. Responsibilities include performance of Charlotte Tilbury’s Global Direct-To-Consumer eCommerce Business, Digital Marketing, Customer Care and CRM & Loyalty, as well as digital partnerships including Google, Facebook, Pinterest, Snap Inc amongst others. Prior to Charlotte Tilbury, Harminder held senior positions across Blow LTD, Allbeauty.com, Photobox and British Telecom