Lucie Greene is a forecaster, strategist and award-winning author specializing in cultural trends, consumer insight and brand innovation. Her New York-based futures practice Light Years works with numerous global lifestyle brands on strategy, research and innovation. She also advises venture capital and rising start-up companies.

Most recently, Greene led J. Walter Thompson’s global futures think tank JWT Intelligence, steering original research into emerging consumer behaviors, cultural shifts and lifestyle trends with JWT Intelligence leading units around the world, while also consulting JWT’s many Fortune 500 clients.

In August 2018, Greene released her debut book with Counterpoint entitled, Silicon States: The Power and Politics of Big Tech and What it Means for Our Future. The book was awarded 800-CEO-READ Business Book Award in Current Events and Public Affairs in 2018.

She has been featured as an expert on trends and consumer insights on the BBC, Fox News, CBS, CNBC and Bloomberg TV as well as contributing pieces to Campaign, The Guardian, The New York Daily News, Sunday Times Style UK and The Financial Times.