Mathilde Lion is Director and Beauty Sector Analyst of Europe for The NPD Group. Her expertise is based on more than 20 years of experience in market research, and 15 years in the beauty industry. She is responsible for the strategic analysis and pan-European studies for industry leaders, and manages relations with NPD’s distribution and media partners in Europe.

Mathilde Lion joined NPD in 2005 with the launch of its BeautyTrends® panel in France. Before joining NPD, Mathilde worked at Dun & Bradstreet as well as Kantar Worldpanel.