Daniel Knopfholz is Vice President of Digital and Technology at Grupo Boticário, responsible for leading the company’s digital transformation. Before that, he was Executive Director of Eudora, transforming the start up into the second-largest unit of Grupo Boticário. He was also head of the international area of the company and, for five years, led the Portugal operation of Boticário. Before that, he worked as a consultant in strategic consulting for several years. Daniel has a degree in Social Communication from UFPR, with an MBA from IE, in Madrid.