INTERNATIONAL. Luxasia Group Chief Executive Officer Dr. Wolfgang Baier has joined the stellar Knowledge Hub speaker lineup of the forthcoming Beauty Tech Live event, set for 12-16 April 2021.

Dr. Wolfgang Baier was named the Group Chief Executive Officer of Luxasia in 2016. He helped develop the company’s omnichannel services and transform it into a leading beauty distributor in the Asia Pacific region.

He also enhanced Luxasia’s ecommerce and digital capabilities and implemented a consumer analytics-led approach to both its physical and online sales and marketing strategies.

Commenting on his participation at the inaugural Beauty Tech Live event, Baier said: “I look forward to engaging with fellow leaders in the beauty industry with a passion for technology and transformation.

“Luxasia has evolved significantly after investing a lot into omnichannel capabilities over the past four years, reaping many success stories and lessons to be shared. The valuable exchanges at this event will surely sharpen our perspectives and find collaboration opportunities.”


Luxasia is one of the Asia Pacific region’s largest beauty and luxury retail and ecommerce networks. It is present in over 15 markets and has more than 290 online brand stores, 100 brick and mortar stores and more than 2,500 employees. Luxasia offers products in the fragrance, skincare and cosmetics, hair, home accessories and luxury lifestyle categories.

Baier joins A.S. Watson Group (ASW) Chief Operating Officer and A.S. Watson Asia & Europe Chief Executive Officer Malina Ngai who was the first Knowledge Hub speaker to be announced for Beauty Tech Live.


Beauty Tech Live is a pioneering virtual event that will showcase the joint worlds of beauty and technology. It is the first virtual expo of its kind in the sector, bringing together the latest tech innovations and solutions across all stakeholders in the beauty industry.

The event is being organised by the newly formed Moodie Davitt Virtual Expo Company in partnership with leading B2B beauty title BW Confidential.

The Knowledge Hub will host a series of thought-leading panel discussions, presentations, and case studies from beauty industry innovators and disruptors.


Beauty Tech Live contacts

Oonagh Phillips:

Martin Moodie: