The Engagement Lounge will host virtual lounges for networking and engagement with visitors beyond the Exhibition Hub. The Beauty Tech Live Engagement Lounge will show beauty tech in motion with a range of live demos and workshops.
Available to all exhibitors, the Engagement Lounge features platforms to launch, promote and educate about products through virtual masterclasses, and demonstrations. Either live or pre-recorded, these 30-minute segments will be streamed to a global audience, including the option to invite a number of KOLs and category influencers, plus B2B and B2C press.
Whether you are a beauty brand, retailer, e-commerce business, or digital service provider, you know that the beauty industry is one of the most competitive industries, and engaging customers in the middle of rapidly shifting trends and new product lines is truly a challenge.
How can beauty providers tackle these challenges and meet the needs of today’s beauty customers? And why is personalization the new standard?
Join Revieve’s webinar for an in-depth look at the future of the beauty industry, why skincare is now the most value-driven beauty category, and the role of personalized digital brand experiences. Don’t miss the opportunity to be among the first to see the exciting new product announcement from Revieve!
Business France with 2 of its major partners Cosmetic Valley and Beauty Tech Chartres will talk about French specific innovation technologies applied to the beauty sector, highlighted by the success stories of these 5 startups : 4.5.6, BEAUTYLITIC, Sommelier du Parfum, Beautigloo and BeautyMix.
Orlandi, the international distributor of MultiScent 20™, introduces:
Claudia Galvao, the founder of the Brazilian scent tech company Noar™ who developed the digital scent technology, which enables consumers to smell up to 20 fragrances in a unique, intuitive, and sustainable way. This new technology can be controlled by the consumers’ own smartphone or a store device, enabling a no-touch, safe sampling experience. The device can capture data and support digital marketing, e-commerce, direct to consumer sampling, in-store retail/travel retail, direct selling, training, and CRM initiatives.
There is an increasing realisation among our clients that to make the customer journey as seamless as possible, the disciplines of media and ecommerce must work more closely together. In this webinar we will discuss the benefits of aligning the messages in media and on e-tail sites.
Global beauty is an extremely crowded marketplace, where consumers are confused on how to choose and how to use the best products to address their personal skin concerns and deliver their desired results.
Pre-digital this problem was solved by brands providing trained expertise at the physical point of consumer connection in store, spa, salon or dermatologists’ office. The recent global pandemic has brought about changes in consumer behaviour and a new openness to adopt technologies that support their health and wellbeing.
If you want to gain brand stand-out from your competitors, then join this informative session with Cutitronics Commercial Director, Wilma McDaniel, to discover:
– how you can seamlessly blend technologies into the day-to-day lives of your consumers daily skincare regimen’s
– how to differentiate your brand offering using connected and automated formulation dispensing solutions
– how to bridge the gap between clinical trials and skincare at home, extending your brand expertise and experience into consumer’s hands.
Studies show that product samples are one of the most influential touchpoints in the beauty consumer’s path to purchase. Close to 50% of all beauty shoppers report that a free sample has led them to buy a product. Today, there is an increased importance to reach your consumers wherever they are, whether that is online or off. Arcade Beauty and its digital arm, Abeo, will discuss how their company develops and manufactures turnkey sampling solutions for leading brands worldwide.
In less than a year, Perfume sales online have doubled Worldwide. One of the main challenges when it comes to selling perfumes online is that people cannot smell yet and therefore tend to repurchase what they already know. Frederick Besson, founder and CEO of PERFUMIST, N°1 perfume advisor app and online tools in the world will explain how to trigger more perfumes sales online and convince your visitors to try out new perfumes or find the right gift on your websites.
Reopening points of sale requires finding new ways to welcome customers and allow them to discover new products, with the challenge to minimize constraints and maximize pleasure during point-of-sale experiences.
Alongside, at home, need for well-being and safe home scents, coupled with need for personalization, mobility and ways to save time, are in-depth trends that the sanitary crisis is confirming.
After a presentation of Scentys and its expertise, we will show you our latest innovations, developed to answer these new needs. Both offer our exclusive and patented “Scentys technology”.
• A fragrance diffusion system with motion sensor, a perfectly adapted and aesthetically pleasing way to allow your customers to discover new fragrances with no contact required.
• A connected and intelligent fragrance diffusion system, entirely tailored to your specifications.
We’ll be glad to discuss with you at the end of the session.