INTERNATIONAL. Three social media experts — with a specialisation on short-video app TikTok — have joined the speaker line-up for the pioneering Beauty Tech Live event, set for 12-16 April.
The panel will explore how brands can inspire creators and reach new audiences on popular short-video application TikTok. It will also highlight data-driven strategies and key insights to help brands stand-out on the fast-growing platform.
Over the years, TikTok has grown from an emerging social media channel for teens into an established hub for online conversation and a powerful marketing tool for brands.
The panel comprises Tribe Dynamics Co-Founder and President Conor Begley, Summer Fridays Director of Marketing Blair Badge and Youth to the People Senior Social Media Manager Madeline Davis.
Begley is the founder of leading fashion and beauty influencer marketing analytics platform Tribe Dynamics. He was named by Influence Weekly as one of the 100 Most Influential People in the Influencer Marketing industry and recognised as one of the 100 Leaders of Tomorrow by St. Gallen’s Symposium.
Badge leads the marketing efforts of Los Angeles-based cult skincare brand Summer Fridays, while Davis leads the social media strategy of vegan beauty brand Youth to the People. Both brands have experienced strong success on TikTok. Badge and Davis will shine the light on how beauty brands can master the platform’s short-video format and maximise its algorithm.
Begley, Badge and Davis join a high-class list of speakers, among them Light Years Founder and CEO Lucie Greene, The Futures Laboratory Director Victoria Buchanan, The NPD Group Vice President and Beauty Industry Advisor Larissa Jensen, The NPD Group Director and Beauty Industry Analyst Europe Mathilde Lion and The NPD Group Managing Director APAC Stanley Kee.
They are also joined by Alibaba Group TMall Global Beauty Managing Director Jun Dong, Coty Chief Digital Officer Jean-Denis Mariani, L’Oréal Group Chief Digital Officer Lubomira Rochet, and L’Occitane en Provence Group Sustainability Officer and Director Adrien Geiger.
Other speakers already named include Puig Chief Operating Officer Javier Bach, Luxasia Group Chief Executive Officer Dr. Wolfgang Baier, and A.S. Watson Group (ASW) Chief Operating Officer and Asia & Europe Chief Executive Officer Malina Ngai, with more names to be revealed soon.
Beauty Tech Live is a pioneering virtual event that will showcase the joint worlds of beauty and technology. It is the first virtual expo of its kind in the sector, bringing together the latest tech innovations and solutions across all stakeholders in the beauty industry.
The event is being organised by the newly formed Moodie Davitt Virtual Expo Company in partnership with leading B2B beauty title BW Confidential.
Beauty Tech Live contacts
Oonagh Phillips: Ophillips@bwconfidential.com
Martin Moodie: Martin@MoodieDavittReport.com