INTERNATIONAL. Two top beauty forecasters have joined the powerful speaker line-up for the pioneering Beauty Tech Live event, set for 12-16 April.
Light Years Founder and CEO Lucie Greene and The Future Laboratory Director Victoria Buchanan will lead a special forecasting panel that will explore the latest digital trends and emerging technologies in the beauty industry.
The forecasting panel will explore the evolution of beauty tech and cover a range of themes including gaming, emerging social networks, in-store technology, augmented reality and the impact of Big Tech on the beauty industry. It promises to offer key insights and inspiration on how businesses can better navigate the beauty landscape of tomorrow.
Buchanan is Futures Director of London-based consultancy, The Future Laboratory. She specialises in forecasting, consumer research and has developed foresight projects for beauty and technology giants such as L’Oréal, Spotify and Google.
As reported, Greene is a trend forecaster and strategist who specialises in analysing and forecasting cultural trends, customer insights and brand innovation. She is the founder of New York-based futures, research and brand strategy practice Light Years, where she has worked with many global lifestyle brands. She also advises venture capital and start-up companies on strategy, research and innovation
Greene and Buchanan join a high-class list of speakers, among them The NPD Group Vice President and Beauty Industry Advisor Larissa Jensen, The NPD Group Director and Beauty Industry Analyst Europe Mathilde Lion and The NPD Group Managing Director APAC Stanley Kee.
They are also joined by Alibaba Group TMall Global Beauty Managing Director Jun Dong, Coty Chief Digital Officer Jean-Denis Mariani, L’Oréal Group Chief Digital Officer Lubomira Rochet, and L’Occitane en Provence Group Sustainability Officer and Director Adrian Geiger.
Other speakers already named include Puig Chief Operating Officer Javier Bach, Luxasia Group Chief Executive Officer Dr. Wolfgang Baier, and A.S. Watson Group (ASW) Chief Operating Officer and Asia & Europe Chief Executive Officer Malina Ngai, with more names to be revealed soon.
Beauty Tech Live is a pioneering virtual event that will showcase the joint worlds of beauty and technology. It is the first virtual expo of its kind in the sector, bringing together the latest tech innovations and solutions across all stakeholders in the beauty industry.
The event is being organised by the newly formed Moodie Davitt Virtual Expo Company in partnership with leading B2B beauty title BW Confidential.
Beauty Tech Live contacts
Oonagh Phillips: Ophillips@bwconfidential.com
Martin Moodie: Martin@MoodieDavittReport.com